By sending bid requests to various advertisement exchanges, you’re in the position to take full advantage of whichever you can return the best CPM rather then locking by yourself into the effects of just one advert auction.
Advertisement inventory is acquired and bought per perception instead of for every click, which regularly results in bigger CPMs.
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
The publisher has entire autonomy listed here, considering that Just about every non-public advert exchange is essentially run by an individual publisher that Individually invites each purchaser to your System. The publisher also has the facility to block advertisement networks and may limit third-get together associates from accessing its pool of impressions.
Sharethrough is an additional advert exchange that focuses on good quality, targeted ads. In lieu of focus on a single vertical, they purchase premium ads by independently deciding upon publishers and advertisers with human employees.
Ad exchanges supply entry to an enormous volume of advertisement inventory across distinct Internet sites and apps, making it simpler to scale your campaigns speedily.
Presented the plenty of accessible solutions, choosing the suitable one is usually a puzzle. Ahead more info of selecting a specific advertisement exchange, it is actually essential To guage Just about every option extensively. Below’s ways to go about it.
Offer-facet and demand-aspect platforms are aggregating expert services that rely exclusively on RTB. The previous will allow publishers to establish their inventory and choose their price ranges, even though the latter will allow advertisers to discover inventories that satisfy their necessities.
Additional control: Publishers can select which advertisers they perform with, guaranteeing better high-quality and relevance.
A B2B Market that permits potential buyers and suppliers around the world to trade with buyers and suppliers in Africa. Merck
Desired ad exchanges present exceptional bargains to preferred prospective buyers. Publishers will draw up a shortlist of potential buyers they would like to sell their inventory to, in a negotiable value.
OpenX is especially fantastic at targeting specific audiences, as a result of its OpenAudience tools. This uses facts gathered by your internet site and leverages 3rd-get together info that will help you get visibility on viewers segments.
Another popular option for most advertisers, OpenX presents outstanding Yield Analysts that entice loads of sellers and buyers towards the exchange.
提供了一定的人群定向功能：广告主需要购买网站资源并不是其最终目标，他们的最终目标是购买观看这些网页后面的人群，垂直类广告网络把相关的网站资源归类购买，其实是有一定的人群购买功能，譬如我们可以这样推测，观看汽车频道的人群一般是那些对汽车感兴趣的人群。